Feedvertising with FeedBurner - The Results Feedvertising與FeedBurner -結果

Last month I wrote a tutorial on上個月，我寫了一補習就 How to “Pubvertise” Your Live FeedBurner RSS Content to a Wider Audience如何“ Pubvertise ”你活FeedBurner的RSS內容，以更廣泛的聽眾 . 。 I also signed up for a one week paid campaign in the FeedBurner Ad Network to try out the service (I had never previously paid to advertise Simplehelp).我也註冊了一個星期付費廣告系列中的FeedBurner廣告聯播網，以嘗試服務（我以前從未支付給廣告Simplehelp ） 。 This post details my experience with the FeedBurner Ad Network.這個職位的細節我的經驗與FeedBurner廣告聯播網。

↑ Grab this Headline Animator ↑抓斗這個標題動畫

The FeedBurner Headline Animator 7 day promo started on Tues, Aug 7th and finished on Friday, Aug 10th.在FeedBurner標題7天動畫開始宣傳片星期二， 8月7日和成品上週五， 8月10日。 Your grade two math skills probably helped you notice that Aug 7th to Aug 10th isn’t 7 days.你的兩個年級的數學技能可能幫你通知， 8月七日至八月10日是7天。 What happened is that my credit card was declined (long story), and by the time I was able to get it working again, a couple of days had passed.什麼事是我的信用卡被拒絕了（長的故事） ，以及當時我能夠得到它的工作再次幾天已經過去了。 The very helpful folks @ FeedBurner simply pumped my add more during the 4 days that it was running. 非常有用的人@ FeedBurner只是抽我添加更多的在4天，這是運行。 You see, when you sign up for a campaign, you’re guaranteed a certain number of ad impressions.你看，當你申請一個運動，你保證一定數量的廣告展示。 Though they only offer an “approximate” number of views, you actually get them all.雖然他們只提供了一個“近似”若干意見，實際上，你讓他們所有。 In my case, because I chose to run my ad in the Computing & Technology category, I was guaranteed 3125 views (other categories have different view numbers).在我而言，因為我選擇了我的廣告經營中的計算機與技術類，我保證3125意見（其他類別有不同的看法號碼） 。 And in that 4 day period, my banner was viewed exactly 3125 times in the various RSS feeds that make up the Computing & Technology group (which includes sites like Slashdot, Ars Technica, Quick Online Tips, Read/Write Web and Wired).在這4天期間，我國的旗幟被認為正是3125次，各種RSS源構成的計算與技術小組（其中包括類似網站Slashdot等等Ars Technica的，快速在線提示，讀/寫網絡和有線） 。

Of those 3125 views, 119 people clicked on my banner/ad.這些3125的觀點， 119人點擊我的旗幟/廣告。 This comes out to about $0.21 per click.這是出約0.21美元每次點擊。 Now, because I had my banner point towards my site, rather than my RSS feed, I knew I wouldn’t be significantly, if at all, increasing my RSS subscriber count.現在，因為我有我的旗幟指向我的網站，而不是我的簡易信息聚合飼料的，我知道我將不會明顯，如果所有，提高我國的RSS訂戶數量。 What I wanted to do was bring people to the front page.我所要做的就是使人民的頭版。 In retrospect, this was probably a mistake on my part.回想起來，這可能是一個錯誤我的一部分。 Though I’m quite certain that even if I had pointed my ad to my RSS feed instead of the front page of my site, I wouldn’t have increased my RSS subscriber count by 119 (not everyone that clicked on it would necessarily have subscribed) but it probably would have led to more repeat visitors (subscribers).雖然我很確信，即使我曾經指出我的廣告我的簡易信息聚合飼料的，而不是頭版我的網站，我也不會增加我國的RSS用戶數由119 （不是每個人都認為點擊它必然會訂閱） ，但它可能會導致更多的重複訪問者（用戶） 。

Another of my mistakes was to design a rather poorly designed banner/ad.我的另一錯誤是設計而不是設計不當的旗幟/廣告。 The black background with red text is rather..在黑色背景的紅色文字是相當.. ugly.醜陋的。 I think it stood out more than some of the other banners, but probably not in a good way.我認為，站在了超過其他一些橫幅，但可能不會在一個好辦法。 If I had designed a better looking banner, I suspect I would have had more than the 119 clicks.如果我設計了一個更美觀的旗幟，我懷疑我將不得不超過119點擊量。

An interesting aside: my previous tutorial,一個有趣的旁白：我以前的補習， How to “Pubvertise” Your Live FeedBurner RSS Content to a Wider Audience如何“ Pubvertise ”你活FeedBurner的RSS內容，以更廣泛的聽眾 , was linked to from the ，是與從 FeedBurner Publisher Buzz FeedBurner出版商言論 blog.博客。 The link from that blog drove (to date) 216 visitors - almost 100 more than the actual ad campaign.鏈接從博客開車（迄今為止） 216遊客-近1 00個以上的實際廣告。 And those visitors averaged 2.68 page views per visit, which is higher than my overall page view per visit number.而這些遊客平均頁面瀏覽量2.68每次訪問，這是高於我國總的頁面瀏覽數每次訪問。

Summary綜述

I will run another FeedBurner ad campaign at some point in the not too distant future, and I’ll have a much better designed banner (which means I’ll have to get someone to design it for me, I’m absolutely talentless when it comes to graphic design).我將運行其他FeedBurner廣告在某個時候在不太遙遠的將來，我將有一個更好的設計橫幅（這意味著我會得到別人的設計對我來說，我絕對talentless時到圖形設計） 。 I will also have the banner point towards my RSS feed to see if it increases my RSS subscriber count, rather than have it link to the front page of my site.我也將有旗幟指向我的RSS種子，看它是否增加我的RSS用戶數量，而不是它鏈接到頭版自己的網站。 I’ll update this post with the stats/review of my second campaign once it has completed.我會更新這個職位的統計/審查我的第二個運動一旦完成。