When not to accept advertising Kad nepieņemt reklāmas

I was recently approached by someone who wanted to buy $550 worth of advertising on Simplehelp, and ended out turning them down. Es nesen vērsās kāds, kurš vēlējās iegādāties 550 $ vērtu reklāmas Simplehelp, un beidzās out pagriežot tos. After seeking the advice of a number of other bloggers, here's why I said no. Lūgusi padomu par vairākiem citiem blogeriem, lūk, kāpēc es teicu nē.

This post could also be called “Why I still don't have an iPhone”. Šo amatu var saukt arī par "Kāpēc man vēl nav iPhone".

The entire email transcript between “James” and I can be found as a screenshot at the end of this post. Visa e-pasta transcript starp "James", un es varu atrast, kā screenshot beigās šo amatu. The only info that I Photoshopped ( Tikai info, ka es Photoshopped ( Gimp'ed Gimp'ed really) out of the email is James's last name and email address. tiešām) no e-pasts ir Džeimsa pēdējais vārds un e-pasta adresi.

So – on Sept 12th I received an email from James, asking if I was interested in selling him advertising on Simplehelp. Tātad - on septembris 12 es saņēmu e-pastu no James, jautā, ja man bija ieinteresēts pārdot viņam reklāma Simplehelp. My response was sure I'm interested, what did you have in mind? Mana atbilde bija pārliecināts, ka es esmu ieinteresēts, kas jums bija prātā? He responded with a request to insert a paragraph on 8 different pages on Simplehelp, with his “links adjusted in them”. Viņš atbildēja ar lūgumu iekļaut punktu par 8 dažādās lapās Simplehelp ar savu "saites jāpielāgo tiem." His next line was what made me actually consider his offer – he citied a “Technorati Top 100″ blog (SmashingMagazine) as an example of who has taken him up on this kind of offer, and a direct link to an example of this “style” of ad. Viņa nākamais līniju, kas lika man patiešām uzskata savu piedāvājumu - viņš citied "Technorati Top 100" blog (SmashingMagazine) kā piemērs, kurš ir veicis viņam līdzi šāda veida piedāvājumu, un tieša saikne ar piemēriem "stils "reklāmas. I subscribe to Varu parakstīties uz SM's RSS feed SM's RSS feed , and I actually read it. Un es tiešām to izlasītu. So if they're doing this kind of advertising, it sure seems legit, right? Tāpēc, ja viņi veic šāda veida reklāmu, ir pārliecināts, šķiet legit, labi?

The very smartest thing that I did in making my decision was to ask other bloggers what they thought. Ļoti Gudrākie lieta, ko es darīju, lai padarītu manu lēmumu prasīt citiem blogeriem, ko viņi domāja. So I sent an email to Tāpēc es nosūtīts uz e-pastu Jason Jason , , engtech engtech , and , Un The How-To Geek How-To Geek . . Eng brought Eng cēla Daniel Daniel into the discussion, as he had recently vērā diskusijas, kā viņš bija nesen wrote about a similar'ish scheme rakstīja par similar'ish shēma . . Here's what I learned from those guys: Lūk, ko es iemācījos no šiem guys:

Quite a few bloggers have been recently approached with a similar offer. Diezgan daži blogeri nesen vērsās ar līdzīgu piedāvājumu. In fact, two of the guys that were a part of my email thread had been approached by the same company – with offers higher than what I was being given. Faktiski, divi puiši, kas bija daļa no manas e-pasta pavediens bija vēršas pats uzņēmums - ar piedāvā augstāka, nekā to, kas man tika dota. They both turned it down, for the same reason I was skeptical – it's not worth the possibility of Viņi abi pagriežot to uz leju, uz tā paša iemesla dēļ es biju skeptiski - tas nav vērts iespēju being punished by Google sodītas ar Google . . And a lifetime contract was out of the question. Un kalpošanas līgums no jautājuma.

I also emailed the folks @ SM asking if they were willing to talk about their experience with this 'advertiser'. Es arī pa e-pastu @ SM ļaudīm jautā, ja tās vēlas runāt par savu pieredzi ar šo "reklāmas". They actually answered my email very quickly, and said they were pleased with the agreement. Tās tiešām atbildēja uz manu e-pasta ļoti ātri, un teica, ka ir apmierināts ar līgumu.

But as The Geek pointed out, SM can get away with it – I can't. Bet kā Geek norādīja, SM var aizmukt ar to - Es nevaru. They get so much traffic from other blogs, social sites like digg and del.icio.us, that they don't “need” Google as badly as I do. Viņi saņem tik daudz satiksmi no citiem emuāriem, sociālās vietnes, piemēram, Digg un del.icio.us, ka tie nav "vajadzība" Google kā slikti kā es. And since Google sends me almost Un, tā kā Google sūta mani gandrīz half of my traffic puse no mana satiksme , I really can't risk “ruining my reputation” with them if I want to think long-term. Es tiešām nevar risks "ruining manu reputāciju" ar tiem, ja es gribu domāt ilgtermiņā.

Side note: if you're bored enough to read through the transcript below, you'll notice that I actually kind of 'played along' with James, trying to get more details from him. Side Piezīme: Ja jūs esat garlaicīgi pietiek izlasīt transcript zemāk, jūs pamanīsiet, ka es tiešām veida "spēlēja kopā" ar James, cenšas iegūt plašāku informāciju no viņa. Asking him if he was sure if this kind of thing was OK with Google (of course he said it was). Lūdzot viņu, ja viņš ir pārliecināts, vai šī lieta veida bija OK ar Google (protams, viņš teica, ka tas bija). When I mentioned I was skeptical of a lifetime commitment, he dropped it to 3 years (and increased the offer from $520 to $550). Kad es teicu es biju skeptiski par mūža ieguldījumu, tas samazinājies to uz 3 gadiem (un palielināja piedāvājumu no 520 $ līdz 550 $). When I finally flat out said I'd need to review the sites he wanted me to link to before I'd say yes, he stopped responding. Kad es beidzot dzīvoklis ārpus minētās man ir jāpārskata teritoriju viņš gribēja, lai es saiti uz pirms es teiktu "jā", viņš pārtrauca reaģēt. I haven't heard from him since. Es neesmu dzirdējis no viņa kopš.

click to enlarge Uzklikšķiniet, lai palielinātu