When not to accept advertising当不接受广告

by Ross McKillop on September 24, 2007 Ross麦基洛普 2007年9月24日

博客

I was recently approached by someone who wanted to buy $550 worth of advertising on Simplehelp, and ended out turning them down.我最近接触,有人谁想要购买价值550元的广告simplehelp ,并结束了转折他们失望。 After seeking the advice of a number of other bloggers, here’s why I said no.经征询的意见,其他一些博客,这里的,为什么我说没有。

This post could also be called “Why I still don’t have an iPhone”.这个职位也可以被称为“为什么我仍然没有一个iphone ” 。

The entire email transcript between “James” and I can be found as a screenshot at the end of this post.整个电子邮件的誊本之间的“詹姆斯”我可以发现作为一个截图在本月底后。 The only info that I Photoshopped (唯一的信息,我photoshopped ( Gimp’ed gimp'ed really) out of the email is James’s last name and email address.真的)出来的电子邮件是詹姆斯的最后姓名和电子邮件地址。

So - on Sept 12th I received an email from James, asking if I was interested in selling him advertising on Simplehelp.所以-对9月1 2日,我收到一封电子邮件,由詹姆斯,要求如果我有兴趣在出售他的广告s implehelp。 My response was sure I’m interested, what did you have in mind?我的回答是肯定我有兴趣,什么你有在心灵? He responded with a request to insert a paragraph on 8 different pages on Simplehelp, with his “links adjusted in them”.他的回应与要求插入一个段落,对8个不同的页面上simplehelp ,与他的“链接调整,在他们” 。 His next line was what made me actually consider his offer - he citied a “Technorati Top 100″ blog (SmashingMagazine) as an example of who has taken him up on this kind of offer, and a direct link to an example of this “style” of ad.他的下一行是什么使我其实考虑他提供的-他c itied“来T echnorati前1 00名”博客( s mashingmagazine)作为一个例子,是谁,他已采取行动,这种提供,并直接链接到这方面的一个例子“作风“的广告。 I subscribe to我订阅了 SM’s RSS feed钐的RSS馈送 , and I actually read it. ,其实我阅读它。 So if they’re doing this kind of advertising, it sure seems legit, right?因此,如果他们在做这种广告,它肯定,似乎合法,对不对?

The very smartest thing that I did in making my decision was to ask other bloggers what they thought.非常聪明的事,根本在作出我的决定是要求其他博客是什么,他们的思想。 So I sent an email to因此,我发出一封电子邮件给 Jason贾森 , engtech , and The How-To Geek如何到发烧友 . Eng brought工程所带来的 Daniel丹尼尔 into the discussion, as he had recently进入讨论,因为他最近 wrote about a similar’ish scheme写一similar'ish计划 . Here’s what I learned from those guys:这里的是什么,我知道从那些家伙:

Quite a few bloggers have been recently approached with a similar offer.也有不少博客最近已接近与类似的优惠。 In fact, two of the guys that were a part of my email thread had been approached by the same company - with offers higher than what I was being given.事实上,在两个家伙被一部分,我的电子邮件线程已接近由同一家公司-提供了更高的比我正在考虑。 They both turned it down, for the same reason I was skeptical - it’s not worth the possibility of他们都拒绝了下来,出于同样的原因,我持怀疑态度-这是不值得的可能性 being punished by Google被惩罚由Google . And a lifetime contract was out of the question.和一辈子的合同出来的问题。

I also emailed the folks @ SM asking if they were willing to talk about their experience with this ‘advertiser’.我也通过电子邮件发送的乡亲@钐要求,如果他们愿意谈论他们的经验,这'广告客户。 They actually answered my email very quickly, and said they were pleased with the agreement.其实他们回答我的电子邮件非常迅速,并表示他们很高兴与协议。

But as The Geek pointed out, SM can get away with it - I can’t.但由于发烧友指出,钐,可以摆脱与它-我不能。 They get so much traffic from other blogs, social sites like digg and del.icio.us, that they don’t “need” Google as badly as I do.他们得到了这么多的交通从其他博客,社会网站,像digg和del.icio.us ,他们不“需要” Google作为极像我一样。 And since Google sends me almost由于Google和发送我几乎 half of my traffic上半年我国交通 , I really can’t risk “ruining my reputation” with them if I want to think long-term. ,我真的不危险“的声誉,败坏了我”与他们如果我想认为,长远。

Side note: if you’re bored enough to read through the transcript below, you’ll notice that I actually kind of ‘played along’ with James, trying to get more details from him. 附注:如果您钻孔,足以通读全文下面,您会发现,其实我是种'发挥沿'詹姆斯,试图了解更多详情,由他。 Asking him if he was sure if this kind of thing was OK with Google (of course he said it was).问他,如果他确信,如果这种事情是确定与Google (当然他说,这是) 。 When I mentioned I was skeptical of a lifetime commitment, he dropped it to 3 years (and increased the offer from $520 to $550).当我提到我是持怀疑态度的一生的承诺,他下降到三年(并增加了提供从五百二十〇美元至550元) 。 When I finally flat out said I’d need to review the sites he wanted me to link to before I’d say yes, he stopped responding.当我终于走出单位说,我要检讨的必要地盘,他要我连接到之前,我想要说的话,他停止响应。 I haven’t heard from him since.我没有听到从他自。


我的电子邮件交谈文字广告买方
click to enlarge点击放大

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  • { 2 trackbacks } 2 trackbacks

    Cautionary Blog Advertising Tales » Webomatica - Technology and Entertainment Digest警示博客广告的故事» webomatica -技术和娱乐消化
    09.25.07 at 6:28 pm 09.25.07在下午6时28分
    Knowledge Jolt with Jack知识动荡与杰克
    09.25.07 at 6:57 pm 09.25.07在下午6时57分

    { 5 comments… read them below or 5评论…阅读他们或低于 add one新增1 }

    1 1 Steven Hodson 史蒂芬霍德森 09.24.07 at 7:17 am 09.24.07在上午07时17分

    I’m not sure if it is the same group or idea but in the past little while I’ve been getting emails from a woman with a GMail addie asking if I would be interested in some text link advertising or sponsored posts advertising.我不能确定是否是同一集团或构思,但在过去的很少,而我已经越来越电子邮件从一名女子与Gmail addie要求,如果我将有兴趣在一些文本链接广告或赞助的职位的广告。

    The fact that there was no “company name” associated with the email sent up warning flags for me.事实上,有没有“公司名称”与发送的电子邮件警告国旗为我。 Needless to say the emails found their way into the trash.不用说的电子邮件,发现他们的方式,到垃圾桶。

    I’m glad that you resisted an offer like that and SmashingMagazine is added to my do not bother to read list我很高兴你抗拒要约一样,和smashingmagazine是补充,我不打扰阅读清单

    2 2 The How-To Geek 如何到发烧友 09.24.07 at 7:35 am 09.24.07在上午07时35分

    @Steven: I wouldn’t go so far as to stop reading SmashingMagazine because of their advertising choices - they do have some good content sometimes. @史蒂芬:我想不至于停止读smashingmagazine ,因为它们的广告的选择-他们确实有一些好的内容,有时。

    Agreeing to give up a permanent spot on your page is just crazy, though.同意放弃一个永久现货在您的网页上,只是疯了,虽然。

    3 3 Anthony Lawrence 安东尼劳伦斯 09.24.07 at 11:21 am 09.24.07在上午11时21分

    I had the same thing - “James” offering $150.00 for infinite years for unspecified text pointing to spammy sites.我曾同一件事-“詹姆斯”提供$ 1 50.00无限年为指定的文本指向垃圾网站。

    I said no; he came back with $250.00 for the same thing.我说没有,他回来与$ 250.00 ,为同一件事。

    For crying out loud, I can get that much a year for non-spam, one and two word text links - why on earth would I give him paragraphs pointing to spam _forever_ for a third of the price?为哭出来,我可以得到这么多1年,非垃圾邮件, 1和2字文本链接-为什么地球上会,我请他第指向垃圾邮件_ forever_为三分之一的价格呢? I told him that, and he came back with $300 for 3 years我告诉他,他回来后与300元为三年 :-)

    He was a persistent bugger, I’ll give him that.他是一个持续bugger ,我会给他说。

    4 4 Keith Dsouza 祁俊文dsouza 09.25.07 at 7:53 pm 09.25.07在下午7点53分

    I too had got a similar offer but instead of James it was some one called Jennifer, though the amount she offered me was a bit higher than yours she to finally agreed to come down from lifetime to 5 years.我也获得了类似的提供,而是詹姆斯这是一些所谓的珍妮佛,虽然数额,她愿意为我是有点高于你的她终于同意来从一生至5年。

    Like you I too rejected the ads喜欢你,我也拒绝广告 :-)

    5 5 Ross McKillop 罗斯麦基洛普 09.26.07 at 11:36 pm 09.26.07在下午11时36分

    @ The How-To Geek如何到发烧友 :

    I agree - I’m not going to stop reading them, the ads don’t take away from the content (imo) - they couldn’t be more clearly labeled as such.我同意-我不打算停止读他们,广告不带走从内容(海事组织) -他们无法得到更明确的标示为等。

    btw this response was crafted w/ that greasemonkey script I mentioned的BTW ,这反应是精心瓦特/ Greasemonkey中说,我所说的脚本

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